The interest in more mindful consumerist practices has been increasing over the last few years, fact that is evidenced by a growing number of publications, podcasts, and social media groups on the topic. We have investigated whether having fewer things provides the opportunity to engage more intensely with them and deepen relationship with the items we chose to keep. Nevertheless, alternative forms of consumption do not follow a coherent pattern, since people might downshift in one domain and consume conspicuously in another domain. Therefore, actual ways of pondering the line between essential products for life and those that are not deserve a nuanced ethnographic understanding.